It is estimated that by 2020, there will be 50Bn-connected devices at an average of 8 connected devices per person!

Consequentially for advertisers, there will be more and more touchpoints available for gathering consumer data, based on their physical world activities and location. For advertisers, this is the holy grail of consumer profiling, which currently is limited to behavioral data from web and viewership data on TV .

We at The IN Things are creating an ecosystem to deliver Moment of Truth advertisement through connected devices